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User Sense
Usage & Attitude Research

What do people think of your product and how is it used?

Get insights into the orientation phase, the buying process and the usage of a specific product or product category. With the insights from the research, you'll get even more out of your product and marketing strategy.

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Insights into usage and attitude

Deep insights into how your product is used and perceived. 

Customer journey and segments

Identify customer entry points and customer personas. 

Uncover drivers and barriers

Detailed insights for your innovation, product or marketing strategy.

Research service

Our approach

Recruiting testers

Deliverables

Pricing

Let us take care of the entire research process

Our researchers will help you choose the right research method and research questions after which we will conduct the study on your behalf.

Avail of realtime insights and our livestream

Track the progress of the study realtime via our platform. Choose to attend sessions with an interviewer by joining our livestream or playback the recordings afterwards.

Receive an actionable research report in two weeks

This way, you can start implementing optimizations right after the study. Curious to see what a research report looks like? Download a research report here.

Our approach for usage and attitude studies

​In many cases we conduct surveys and gain in-depth insights through interviews or focus groups to gather more context for the category entry points and personas.

Potential research methods 
  • Online surveys. In situations where statistiscal validity is key and the test is focussed on gathering data through open and closed ended questions.
  • Interviews. For gaining in-depth insights, where an interviewer discusses the concept in detail with the respondent.
  • Focus groups. For gathering qualitative insights through discussing topics in a group setting. and group discussions. 
  • Assocication testing. Utilizing RIAT (Rapid Implicit Association Testing) to uncover associations that people have with the product. 

Which method is best suited to your needs?

Share your use case nd we provide you with an answer in 24 hours.

Recruit respondents or testers via User Sense

The quality of any study is heaviliy influenced by tester quality. This is why we have built our own tester database. We can help recruiting testers within your B2B or B2C target audience all across Europe. 

Invite existing customers

Invite your own customers to take part in the study. This can be done without creating an account, which means your customers will not be added to our database if they take part.

Hassle-free recruitment due to reminders, instructions and local support

We avoid no-shows and technical issues by working with auto-reminders, translated instructions and localized support teams.  

What can you expect from a usage and attitude study?

After conducting a usage and attitude survey, the following is clear:

  • Who, what, where, when and why your product is used
  • When people tend to show interest in your product (category entry points)
  • How to shape your marketing, communication, innovation or product strategy
Research report and full access to research data

Our researchers analyse all sessions and take extensive notes, which can be viewed via the platform. Afterwards, the results are summarized and interpreted in a Research Report

Download a Research Report

Download an example of a research report for free. 

Download report
Costs of Usage & Attitude Studies (Research Service)

The costs of usage and attitude studies are dependent on the methods used. Curious to see what research method we recommend and how much it would cost? Then request a free quote.

Costs of conducting research yourself

Use our platform to conduct online surveys, interviews or user tests and to recruit respondents for your study. Visit our pricing page to get an idea of the pricing.

Receive a free quote

Find out how much it would cost within 24 hours.

Knowledge base

Learn more about conducting market research

Learn more about conducting usage and attitude studies and market research. 

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Frequently asked questions

Below you find the answers to the most frequently asked questions. Is your question not listed below? Then contact us directly. 

Yes. We adhere to all privacy regulations in Europe, which means we store data in Europe. For specific questions with regards to GDPR, please do not hesitate to contact us. 

We manually screen every participant against your criteria before they're approved, so you only meet people who match. For unmoderated sessions we review all recordings, and for moderated sessions or interviews you can flag any issue within 24 hours and we'll arrange a replacement at no charge. We also check for duplicate sign-ups and inconsistent answers to keep the sample clean.

We recruit through a wide range of channels, from offline advertising to online campaigns, which keeps our panel of 100,000+ participants representative of the wider population rather than skewed toward one type of person. In most countries the sign-up process is translated and localised, so participants register in their own language — this avoids the recruitment bias you get when people have to operate in a second language.

Yes, we have multiple bulk packages available in which a discount is included. 

We operate in all European countries. We have the strongest presence in the Netherlands, Belgium, Germany, France and Spain. However, our platform can be used in any country. We can facilitate recruitment and research services across Europe. 

Yes. We advise on an appropriate incentive for your audience and session type, and we pay participants directly within 2 working days of their session. You receive a single invoice and don't have to handle any individual payouts yourself.

Yes. Alongside participants from our panel, you can invite people you've sourced yourself — your own customers or contacts — for interviews or user tests through the platform. They go through the same scheduling, reminders and recording flow, so everything stays in one place.

Yes, we welcome all Europe-based agencies. In addition to an agency account, agencies can also avail of our Agency Network. Please book a demo with us for more information. 

Customer cases

Below you can find a selection of our customer cases. 

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88% conversion increase through one adjustment