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User Sense
Opinion Research

What is your target audience's take on current topics? 

With opinion research we gauge the opinion of your target group on any topic. These are often hot topics such as the climate and taxes. These insighst can be used to improve decision-making or to create a PR-strategy.

  • Executed via our own platform for UX and Market Research
  • Recruit a representative sample of respondents in our panel
  • Our research service takes care of the entire research process
Receive a free quote Contact us
Insight into public opinion

Gauge how your target audience views certain topics.

Effective support measurement

Measure the support for certain policy changes.

Data-driven and rich insights

Empirical data enriched by qualitative research.

Our approach

Research service

Recruiting respondents

Deliverables

Pricing

Our approach

We always conduct quantitative research through online surveys to gather empirical data. Ideally, qualitative research through interviews or focus groups precedes this so that the qualitative insights gathered can be validated.

Potential research methods 
  • Online surveys. In situations where statistiscal validity is key and the test is focussed on gathering data through open and closed ended questions.
  • Interviews. For gaining in-depth insights, where an interviewer discusses the concept in detail with the respondent.
  • Focus groups. For gathering qualitative insights through discussing topics in a group setting. and group discussions. 
  • Big data analysis. We can include external sources such as social media, purchase behaviour or search behaviour in our analysis.

Which method is best suited to your needs?

Share your use case nd we provide you with an answer in 24 hours.

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Let us take care of the entire research process

Our researchers will help you choose the right research method and research questions after which we will conduct the study on your behalf.

Avail of realtime insights and our livestream

Track the progress of the study realtime via our platform. Choose to attend sessions with an interviewer by joining our livestream or playback the recordings afterwards.

Receive an actionable research report in two weeks

This way, you can start implementing optimizations right after the study. Curious to see what a research report looks like? Download a research report here.

Recruit a representative sample of respondents in our panel

The quality of any study is heaviliy influenced by tester quality. This is why we have built our own tester database. We can help recruiting testers within your B2B or B2C target audience all across Europe. 

Invite existing customers

Although less common, you can invite your own customers to take part in the study. This can be done without creating an account, which means your customers will not be added to our database if they take part.

Hassle-free recruitment due to reminders, instructions and local support

We avoid no-shows and technical issues by working with auto-reminders, translated instructions and localized support teams.  

What can you expect from opinion research?

After conducting opinion research the following is clear:

  • What the public opinion is of your target audience
  • How the public opinion differs for each segment
  • What reasons underlie public opinion
Research report and full access to research data

Our researchers analyse all sessions and take extensive notes, which can be viewed via the platform. Afterwards, the results are summarized and interpreted in a Research Report

Download a Research Report

Download an example of a research report for free. 

Download report
Costs of opinion research

The costs of opinion research studies are dependent on the methods used. Curious to see what research method we recommend and how much it would cost? Then request a free quote.

Costs of conducting opinion research yourself

Use our platform to conduct online surveys, interviews or user tests and to recruit respondents for your study. Visit our pricing page to get an idea of the pricing.

Receive a free quote

Find out how much it would cost within 24 hours.

Request a free quote
Knowledge base

Want to know more about opinion research?

Learn more about conducting opinion research in our knowledge base.

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Frequently asked questions

Below you find the answers to the most frequently asked questions. Is your question not listed below? Then contact us directly. 

Yes. We adhere to all privacy regulations in Europe, which means we store data in Europe. For specific questions with regards to GDPR, please do not hesitate to contact us. 

We manually screen every participant against your criteria before they're approved, so you only meet people who match. For unmoderated sessions we review all recordings, and for moderated sessions or interviews you can flag any issue within 24 hours and we'll arrange a replacement at no charge. We also check for duplicate sign-ups and inconsistent answers to keep the sample clean.

We recruit through a wide range of channels, from offline advertising to online campaigns, which keeps our panel of 100,000+ participants representative of the wider population rather than skewed toward one type of person. In most countries the sign-up process is translated and localised, so participants register in their own language — this avoids the recruitment bias you get when people have to operate in a second language.

Yes, we have multiple bulk packages available in which a discount is included. 

We operate in all European countries. We have the strongest presence in the Netherlands, Belgium, Germany, France and Spain. However, our platform can be used in any country. We can facilitate recruitment and research services across Europe. 

Yes. We advise on an appropriate incentive for your audience and session type, and we pay participants directly within 2 working days of their session. You receive a single invoice and don't have to handle any individual payouts yourself.

Yes. Alongside participants from our panel, you can invite people you've sourced yourself — your own customers or contacts — for interviews or user tests through the platform. They go through the same scheduling, reminders and recording flow, so everything stays in one place.

Yes, we welcome all Europe-based agencies. In addition to an agency account, agencies can also avail of our Agency Network. Please book a demo with us for more information. 

Customer cases

Below you can find a selection of our customer cases. 

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