New: card sorting is now available! Click to learn more.

User Sense

UX Research

Here you find an overview of studies mostly conducted for UX Research purposes.

Usability research

User testing

Gain insights into how users experience your website or app.

  • Insights into usability issues and bottlenecks
  • Identify blockers and increase conversion
  • Insights into (un)met user needs and expectations

Prototype testing

Prototype testing

Conduct prototype tests to optimise your design prior to launch. 

  • Test prototypes made in Figma, Invision, Sketch, Adobe XD of Axure
  • Identify issues, optimize and re-iterate 
  • Insights into (un)met needs and wants

Navigation study

Card sorting and tree testing

Conduct a navigation study to learn the following:

  • How users would namesort and categorise the menu
  • What reasons underlie their decisions
  • The effectiveness of your new or current menu 

UX Benchmark

Competitive testing

Conduct a UX Benchmark to learn the following:

  • How your website or app performs relative to the competition
  • How you can gain a competitive advantage
  • What reasons underlie the metrics that were gathered

Brand and communication

Here you find an overview of studies mostly conducted for brand and communication purposes.

Brand perception and tracking

Gain insights into how your brand is perceived over time.


  • Find out what associations the target audience has with your brand
  • Learn how your brand relates to the competition
  • Identify a brand identity gap (if applicable)

Brand awareness research

Conduct brand awareness research and learn:


  • The extent to which your brand is top of mind 
  • How your brand relates to the competition
  • Identify brand associations 

Campaign research

Measure the effect of your marketing campaigns and learn:

  • The extent to which you messaging is clear
  • What associations people have with the ad or commercial
  • The extent to which you messaging incites intent or action



Here you find an overview of studies mostly conducted for innovation purposes.

Concept research

Learn if your concept is resonating with your target audience.

  • Generate, validate or select new concepts
  • Test a wide range of concepts
  • Identify (un)met needs or wants

Usage & Attitude

Conduct Usage & Attitude research and learn:

  • Whowhatwherewhen and why your product is used
  • When people tend to show interest in your product 
  • How to shape your marketing or product strategy

Market Potential and Feasability

Validate your new business idea and prevent it from failing.

  • Identify new opportunities
  • Test the demand for your new product or service
  • Insighst into purchase likelihood

Target audience

Here you find an overview of studies mostly conducted for target audience research purposes.

Consumer needs

Gain insights into (un)met needs and wants:


  • What needs and expectations (potential) customers have
  • What type of product or service align with needs and expectations
  • How you can get the most out of marketing and communication

Target audience and persona

Conduct target audience research and learn:


  • What your target audience and segments look like
  • How each target audience segment differs
  • The drivers and barriers for each segment

Opinion research

Conduct opinion research and learn:

  • What the public opinion is of your target audience
  • How the public opinion differs for each segment
  • What reasons underlie public opinion


Here you find an overview of studies mostly conducted for customer research purposes.

Customer satisfaction research

Gain insights into the satisfaction of your customers and learn:

  • What the overall customer satisfaction and recommendation intent is
  • What things are going well and what needs improvement
  • How the company is performing against the competition

Customer journey research

Conduct customer journey research and learn the following:

  • Customer experiences from orientation to post-purchase
  • Full insights into all touch points
  • What the customer journey looks like via a customer journey map

Mystery shopping

Conduct mystery shopping research and learn the following:

  • Overall customer experiencecustomer friendliness and expertise
  • Whether employees represent the company in a correct manner
  • The extent to which procedures and guidelines are followed